Illva Saronno Holding

Is the parent company of the group which includes companies operating in the alcoholic beverages, wines, ice cream, baked goods and food flavorings sectors. Completely controlled by the Reina family, it has a coordinative role over several different realities.

It boasts over 600 employees and 24 subsidiaries, in Italy and abroad with a Total Turnover of 270€ Millions.

The companies
Founded by the Reina family in 1947 but the family’s origins in the Saronno area date back to 1525. The company, an Italian-based multinational with a strong strategic business diversification, is a leader in the world of spirits and is present in over 160 countries. It is especially known for Disaronno, the world’s favourite Italian liqueur, as well as for other great prestige products such as Disaronno Velvet, Tia Maria, Rabarbaro Zucca, Artic Vodka, Isolabella Sambuca and Aurum; with the recently launched “The Busker” brand, the company also entered the rapidly developing Irish Whiskey market. It is also in charge of the distribution for the prestigious wine brands of the group: Corvo, Duca di Salaparuta e Florio.
The 3 subsidiaries


Born in 1992 and based in Amsterdam, Disaronno International B.V. is one of the three Illva Saronno branches in the world. It carries out import and distribution activities for Illva Saronno and Duca di Salaparuta products in Benelux and the USA as well as for third party brands such as Quintessential brands, Tito’s vodka, Barceló Rum, Beluga International, American Beverage Marketers, Heaven Hill and Concepts on the local market.


In 2014, Illva Saronno opened its own import company in New Jersey, a northeastern state in the USA with about 130 km of Atlantic coastline, not far from and well connected to New York City. Disaronno International LLC can count on a team of over 35 people promoting and selling its Spirits and Wines in the USA, specifically: Disaronno, the world’s favourite Italian liqueur, Disaronno Velvet, The Busker Irish Whiskey, Tia Maria, Rabarbaro Zucca, Corvo, Duca di Salaparuta and Marsala Florio.


Disaronno International UK is the new British branch based in Bishop’s Stortford, Hertfordshire, England. It is fully responsible for the distribution, sale and marketing of Illva Saronno brands in the UK: Disaronno, the world’s favourite Italian liqueur, Disaronno Velvet, The Busker Irish Whiskey, Tia Maria, Corvo and Duca di Salaparuta brand Sicilian wines and Marsala Florio. The new subsidiary is also gearing up to introduce a series of new innovations that it will bring to the UK market in 2021.


ILLVA SARONNO FLAVOURS DIVISION, formerly known as REAL AROMI, is a leading company in the production of natural extracts from spices and herbs and of natural flavourings.
Since its inception, besides being the main flavorings provider for ILLVA SARONNO Group, it has been the ideal partner for renowned national and international food industries that choose quality as the core value for their products and research and innovation as the driving force behind their development.


inaugurated in April 2014, the center is an entity in its own right, operating independently from the rest of the group and focusing on practical problem solving, optimizing costs, resources and time. It coordinates and supervises research for all Illva Saronno business sectors (liqueurs, ice cream, wines, baked goods, flavorings and natural extracts) through innovative approaches and ideas, with the aim of developing new products and accessing new markets by exploiting the group’s synergies.

Three stories, one group: The Duca di Salaparuta Group brings together three historical wine brands that have long represented Sicily and Italy in the world: Corvo and Duca di Salaparuta, est. 1824, and Florio established in 1833. Gathered into one group by the Reina family, the two companies constitute today the first private wine group on the island and tell the story of such a rich, enthralling land through suggestive places such as the Estates and historic Marsala and Casteldaccia Wine Cellars, but above all through exquisite wines, highly prestigious brands such as Corvo, leader in Supermarkets worldwide, Duca di Salaparuta, an excellence among high-level wines for the Restaurant business, and Florio, the long term quality-defining industry standard for Marsala a world-renowned Sicilian fortified wine.

Royal Oak is a world class distillery producing Irish whiskey, proudly located on an 18th century estate in Ireland’s Ancient East region.
It is the house of The Busker Irish Whiskey, distilling all three styles of Irish whiskey – pot still, malt and grain – under one roof, the sole Distillery in Ireland doing it at this time.

Disaronno Ingredients is the new strategic asset of the Illva Saronno Holding company in the field of semi-finished products for Gelato and Pastries, baked goods and complementary products for Gelato stores.

Illva Saronno Holding’s interest in artisanal Gelato is the result of the company’s passion for Made in Italy excellence and the commercial intuition that led, in the ‘90s, to the acquisition of several leading companies in this strategic sector, including Prodotti Stella S.p.A. and Montebianco S.p.A..


VE.CO.GEL. was founded in 1973 as a commercial expression of all the most prestigious manufacturers of machinery and semi-finished products for typical Italian artisanal ice cream. The ideals and values of the company have always been inspired by its vision: a “full-service Gelato”. High competence and professionalism allow VE.CO.GEL. to offer its clients a top-notch comprehensive service; the pristine, exquisite quality of raw materials and of the semi-finished products, the prestige of the finished products brands, the experience and expertise of its technical staff position VE.CO.GEL. Group above competing companies in the sector.


Modi Illva India Pvt. Ltd. is a joint venture between Umesh Modi Group and Illva Saronno.
The company is present on the Indian market with Artic Vodka and entered the Premium Whisky category with the launch of “The Rockford Reserve” in 2011, followed by the launch of “Rockford Classic” in 2014. Today Rockford Reserve and Rockford Classic are the fastest growing super-premium brands on the Indian whiskey market. Additionally, to extend its product portfolio and enter the premium whiskey market, in 2017 Modi Illva launched “The Hawkston Noble Reserve Whisky”. With its portfolio of brands, the company crossed in 2020 the volume mark of 1 million cases sold.


Illva Saronno owns 33% of the Changyu group, Chinese leading company in the production, distribution and sale of wine and brandy in China with an annual revenue of around 800 million dollars. Illva Saronno worked with Changyu on the creation of the Wine City, a futuristic production site with a capacity of 60 million cases per year. Changyu promotes the wine culture in China through Chateaus, each dedicated to a different European wine region. One of such Chateaus, the Reina Castle, is dedicated to the eponymous family, owners of Illva Saronno. One of such Chateaus, the Reina Castle, is dedicated to the eponymous family, owners of Illva Saronno. The Wine City complex is located in Yantai, in the Shandong region, on the shores of the Yellow Sea and includes a highly advanced Innovation Center, a separate entity working independently from the rest of the group, for which it develops new technologies, new products as well as conducting researches on raw materials.